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ASSUMPTIONS + METRICS

ASSUMPTION
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TIMEFRAME

DAY 2

6 WEEKS

Instructions

The Test Card is a practical (lean startup) tool that helps you validate your business ideas and design experiments. In this video, you'll learn how to use the Test Card to (in)validate the hypotheses underlying your business model(s) and value proposition(s). 

Check List

KEY TERMS

LTV

MINIMUM SUCCESS CRITERIA

DOCUMENTS AND WORKSHEETS

ONLINE RESOURCES

“We must learn what customers really want, not what they say they want or what we think they should want.”

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