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11. Learning the Perfect Pitch: 3-1-3 Method


The 3-1-3 Method allows you to go out and explain who you are in three sentences, down to one sentence, then onto three words. Whether you're talking to someone in person, online, or over the phone, this process will help you pique the interest of the people you’re speaking with so they are more interested in learning more about you and what you do. This is much better than the alternative: selling them on exactly what it is you do and giving them too much information up front.



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