Last Tuesday, Guc Ozenci led a panel on Growth & Go-To-Market Strategies event hosted by Founder Institute and Unstuck Labs. The panel featured speakers Wa'il Ashshowwaf, Seema Alexander, Ellen Meinhart, and Sean Makulowich.
Key insights in case you missed it:
📊 We love Data! So do investors!
↗How do you monitor your progress when your nose is to the grindstone? Startup founders, understanding where your prospects and customers are coming from is key. Collect and use data wisely to target the right people at the right time. ↗ KPIs are different for everyone depending on your industry, startup, stage, etc. —focus on metrics that make sense with your unique stage and goals.
🧠 Growth isn't a sprint, it's a marathon
↗Growth is about smart thinking, not just quick fixes. ↗ The most successful companies often leverage technology in innovative ways. ↗ Sean gave the examples of how AirBnB used an API to list on Craigslist, or how Dropbox incentivized user referrals with free storage—these unconventional moves drove massive growth.
🎯 GTM is also a marathon...
↗ It’s not about having a MIT or Harvard degree or an ongoing hustle that could lead to burnout. GTM is about taking the time to create a clear, compelling value proposition and strategically positioning your unique strengths. ↗ Build relationships with 3-5 key partners and choose channels that can really move the needle for your brand and pipeline. Thank you Seema for the specific actionable advice!
🤝 Resources galore
↗Leverage programs, funds, grants, and accelerators to amplify your efforts. These tools can help support your growth, market research, and even international sales. ↗ Nontraditional approaches can keep you capital-efficient while accelerating growth and enabling you to play smarter.
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