From Harvard Business Review
Covid-19 and the global recession it has caused have us all girding for a long period of extremely challenging conditions in the global market.
This situation is uncharted waters for the traditional Silicon Valley startup model, which is geared toward fast growth and creating “unicorns.”
Instead of the unicorn, the camel is the more fitting mascot. Camels can survive for long periods in extremely adverse conditions.
Startup camel enterprises offer businesses in all industries and sectors valuable lessons on how to survive and grow in adverse conditions.
They do this with three strategies in mind: they execute balanced growth; they take a long-term outlook; and they weave diversification into the business model.
Read the full HBR article here.