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The Ultimate Guide for Non-Technical Founders: How to Craft an Effective Request for Proposal (RFP)

In today's fast-paced digital age, turning a brilliant idea into a tangible product is the dream of many. However, for non-technical founders, the journey from conception to creation can seem daunting. How do you convey your vision to a developer? How can you ensure that your idea is translated accurately into a product? Fear not, for this guide is here to help!


Every great product starts with an idea. But the bridge between an idea and its execution often requires the expertise of software developers. For non-technical founders, this bridge is built using a well-crafted document that clearly and effectively communicates the product vision. Let's dive into how you can create such a document.

1. Start with a Clear Product Overview

Purpose: Set the stage. Give developers a bird's eye view of what you're aiming to achieve.

  • Product Name: Keep it simple and relevant, budget and target launch date.

  • Brief Description: In 2-3 sentences, describe the core functionality and purpose of your product.

Example:Product Name: PetConnect Brief Description: A mobile app connecting pet owners with trusted local sitters, ensuring pets are cared for in a homely environment. Budget $50,000 launching in 12 weeks.

2. Dive into Market Research

Purpose: Showcase that you've done your homework. This provides context and highlights potential competitors.

  • Target Audience: Who will use your product?

  • Top Competitors: List 2-3 main competitors and their unique features.

Example:Target Audience: Pet owners aged 20-50, living in urban areas. Top Competitors: Rover (offers certified sitters), Wag (includes dog walking services), PetBacker (features pet taxi service).

3. Detail Your Product Features

Purpose: This is the heart of your document. Clearly outline what your product will and won't do.

  • Must-Have Features: Core functionalities without which your product won't function.

  • Nice-to-Have Features: Additional features that enhance user experience but aren't critical.

  • Platform(s): iOS (Apple), Android, Hybrid App (React Native), Mobile Responsive Website

  • Device(s): Smartphone, Tablet, Desktop or Laptop Computer, Wearable

Example:Must-Have Features: User profile creation, search and filter options, in-app messaging, secure payment gateway. Nice-to-Have Features: Review system, reward points, pet taxi booking.

4. Visualize the User Journey

Purpose: A picture is worth a thousand words. Visual flowcharts or wireframes can help developers understand user interactions with the product.

  • Use tools like Lucidchart or to create flowcharts.

  • For wireframes, platforms like Figma or Sketch are great.

Example Flow: User signs up > Creates profile > Searches for sitter > Books sitter > Makes payment > Leaves review.

5. Gather Feedback & Recommendations

Purpose: Show developers that you've sought external opinions, which can provide additional insights.

  • Include feedback from mentors, potential users, or industry experts.

  • Highlight recommendations that you're keen on implementing.

Example:Mentor Feedback: Consider partnerships with pet stores for cross-promotions. Implement a verification system for sitters.


Crafting a comprehensive document is your first step towards turning your idea into reality. It not only aids developers in understanding your vision but also showcases your commitment and thoroughness. Remember, clarity is key. The more precise and detailed you are, the better the outcome.

So, non-technical founders, arm yourselves with this guide, and embark on your exciting journey of product development. The digital realm awaits your innovation!

Liked this guide? Share it with your network and help other founders navigate the world of software development with ease!


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