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- Schedule 5 calls
As you start to hear back on those emails, schedule 5 calls with users. You may need to email new users to make this happen. Nice work scheduling the first of your user interviews! Here are a few tips to get you started: The goal of the call should be to learn about the user and their problem—not to talk about what you’re building. Avoid asking users what they want. If they do describe features they’d use, dig deeper. Get to the core problem by asking them exactly why they want that feature, how often it comes up, etc. Resist the temptation to talk a lot. Ask a mix of broad & specific questions, and then listen. Iterate on the format! Reflect on which questions give you the best answers. Replace questions that consistently yield unhelpful answers. Remember to include hello@unstucklabs.com on the calendar invite. If you'd prefer to hide that from the user, you can turn off "See guest list" in Google Calendar or create a duplicate event just for Unstuck Labs.
- 4. Finding Customers: Traction Workframe
Traction Workframe, is a simple, but effective process on how a startup team can focus on the right channels, resulting in a surge of customer acquisition.
- 8. Social Media Marketing for Startups
What you'll learn: - Understand the benefits of using social media for your startup - Understand the advantages of different platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest - Be able to determine in which platforms to build your presence - Learn how to prepare and implement a social media marketing plan - Practical tips on how implement social media campaigns that bring you results and achieve your marketing objectives - Advice and online templates for preparing and implementing a social media marketing plan
- 9. Building a Minimum Viable Product
A minimum viable product is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on MVP development potentially avoids lengthy and unnecessary work. Watch if: you haven't built an MVP yet you're trying to figure out which features to put in your MVP you're building an MVP but don't have anyone using it yet your MVP is taking longer than expected to launch
- 11. Learning the Perfect Pitch: 3-1-3 Method
The 3-1-3 Method allows you to go out and explain who you are in three sentences, down to one sentence, then onto three words. Whether you're talking to someone in person, online, or over the phone, this process will help you pique the interest of the people you’re speaking with so they are more interested in learning more about you and what you do. This is much better than the alternative: selling them on exactly what it is you do and giving them too much information up front.